This is a
story of a man, a management group and a dump -- one of the 38 in
Valdera since in the eighties – that opened a debate between the
people of that area, who wanted it removed, and the Tuscany region
who wanted the facility to remain open. The man? It was Renzo
Macelloni, major who took the lead in this incendiary discussion,
bringing it to a creative, pro-active and highly successful solution.
The problem:
Funds to maintain the standards of the trash center were not available,
and keeping the facility open required neutralizing its environmental
impact and hiring a manager.
Macelloni
presented two possibilities: 1.) Seek funds to keep the facility
open; and 2.) Commandeer the citizens of Peccioli to explore options
as a community project. With the approval of the citizens, Belvedere,
Inc. was created to seek an agreeable solution to manage two million
tons of rubbish per year.
The result:
Belvedere Inc. figured out how to turn the biogas gas resulting
from incinerated rubbish into an environmentally-friendly Enel power
station, with the water used to cool the system used to warm the
Legioli houses. Belvedere, Inc. received certification from ISO
14001 and Emas for having met the environmental standards set by
these agencies.
Belvedere
has grown every year since, providing jobs for more than 100 employees
and reporting a balance of 10 millions euros last year. In 2003
the company denationalized, offering shares to Peccioli citizens;
more then 700 families bought into the company. For the thousands
of people in the community, there is now a financial resource available
to open new businesses, make improvements and restore historical
areas.
Success continues.
Belvedere revenues are being used to initiate and take advantage
of local resources through their new, wholly controlled business
venture, Agripeccioli, which has invested in new ventures like the
production of wines, tourism and culture. New projects like the
Russian Icon Museum , an icon restoration center and the Galileo
Astronomic Observatory along with the building of a modern assistance
center for the elderly are becoming a long-awaited reality. With
the newfound profits also comes the ability to take this tiny hamlet
into the 21 st century with technology innovations that have produced
the Comunelaboratorio , the Casa -- where new products for domestic
automation are tested, and the creation of the Research and Innovation
Village
Perhaps the
foremost result of turning trash into a treasure of profit is the
revitalization of a town and the rejuvenation of the spirit of the
people – and all because one man and one management district were
determined to find a pro-active solution to what seemed an unworkable
problem.