HOUSTON,
Feb. 4 2004—
Concern
over France’s diminishing importance in world cuisine has prompted
the government to create a gourmet university, which yesterday promised
will be nothing less than the “Harvard for the art of French cooking”.
The
university will open in October in Reims , in Champagne country,
and admit 70 French and 30 foreign students in its first year, according
to Renaud Dutreil, minister for small business and consumption.
Brainchild
of Alain Ducasse, the chef whose three restaurants all boast the
maximum three stars from the Michelin guide, the culinary institute
will address the problems that have plunged the world of haute cuisine
into crisis in recent years. The suicide of Bernard Loiseau, France’s
best known three-star chef, drew attention to the difficulties the
best restaurants experience in reconciling innovative menus and
silver service with the commercial realities of high wages and massive
fixed costs. Mr Loiseau’s suicide coincided with widespread frustration
at international criticism claiming that French chefs have failed
to move on from the nouvelle cuisine and fallen far behind Spanish,
Italian, American and even British rivals. “French must not hide
its light under a bushel,” said Mr. Dutreil, “but must make the
most of the fact that it has huge international visibility in this
sector where businesses and culture meet.” The four-week course,
which includes sessions on “Napoleon Bonaparte and gastronomy” and
“The neurobiology of pleasure”, will be able to draw on a specially
created library of all French cookbooks published since the 16th
century. Politically, the initiative is well timed, given that many
restaurateurs have been frustrated by the government’s failure to
lower VAT on sit-down meals.
The
election pledge by Jean-Pierre Raffarin, prime minister, to reduce
the rate to 5.5 per cent from the current 19.6 per cent is facing
German opposition in Brussels .
The
new university – whose full name is the Institute for Advanced Study
of Taste, Gastronomy and the Arts of Fine Dining – also aims to
revive the fortunes of France ’s beleaguered crystal manufactures.
The
difficulties facing Baccarat, which has been laying off workers
amid falling demand for its euro 50,000 ($62,000) chandeliers and
euro 200 crystal glasses, are typical of those facing a sector hard
hit by the generational shift towards less formal eating habits.
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